Why focus groups do not work? Because they are AQUARIUMS

My friend Laurent Flores of CRMMetrix re-launched his “customer-listening” blog. His French humor definitely comes out in his latest post…

So why focus groups do not work as well as you think? Because they are "AQUARIUMS"…

Because they are not REAL…if consumers are looking for truth and human conversations…how can "faked" discussions with "trained" consumers or professional respondents can be real?

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Are We Having a Conversation Yet? An Art Form Evolves

…is the headline of a recent NYTimes review by Edward Rothstein about Stephen Miller’s new book, "Conversation: A History of a Declining Art." From the review, it seems to be a very interesting book, and I think I’ll check it out from the library.Read the rest

Joe Jaffe, Jackie Huba, Pete Blackshaw Debate Consumer-Generated Media (CGM)

I encourage you to download and listen to the latest episode of Across The Sound, the “new marketing podcast,” by Joseph Jaffe, new media pundit. The latest episode – part 1 of 2 – features my esteemed colleague Pete Blackshaw and our friend Jackie Huba, co-author of Creating Customer Evangelists and the blog www.churchofthecustomer.comRead the rest