Great articles on marketing, media and advertising.

Ad-Tech Jargon Is Like Vomit

May 9, 2012

I work in the advertising-technology industry. It’s exciting, interesting and I wouldn’t want to be doing anything else. But it has challenges that many correctly observe: An explosion of poor advertising inventory, and commodity technology and services. Clueless agencies, clueless tech vendors and clueless brand marketers. Ethical dilemmas, like excessive gift-giving and boondogles — even [...]

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Moving Up Market

April 30, 2012

Costco never ceases to amaze me. There’s a lot to love, from double-seat shopping carts to caskets (displayed in the exit aisle adjacent the snack bar) to wedding services. The theme of Costco is value, whether you’re buying staples like diapers and organic milk, or higher-priced items like vacations and automobiles. During our last visit, [...]

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Jesus Is Trending On Twitter

April 26, 2012

If Jesus were to appear, would you embrace the moment, or spend your time photographing and Tweeting it on your smart phone? I recently documented my discomfort with “helicopter shutterbugs” — those hovering parents who photograph every moment of their kids’ lives. That sparked some smart feedback from friends and readers, who helped me synthesize [...]

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Your Personal Internet Data For Sale

April 10, 2012

If you use the Internet, social networks or mobile apps, then I can guarantee that advertising-technology companies are tracking and mining your personal data to enable marketers to personalize experiences and more effectively market to you. This is a fact of life, and it’s not necessarily good or bad. However, three trends are clear: Understanding [...]

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MediaPost OnlineSpin – The Return

March 31, 2012

I just returned to my weekly OnlineSpin column at MediaPost, following a year-and-a-half break. Why the pause? First, I needed to invest more of myself into my late-stage startup. Second, I have young children between the ages of three and five. We’d been transitioning from a full-time nanny to full-day preschool, and I needed to [...]

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Facebook Wants Marketers To Be Integrated

March 26, 2012

I returned to my weekly OnlineSpin column at MediaPost. (I’ll soon share more on the reason for my hiatus.) Last week, in my first column back, I provide some five-mile-high analysis on Facebook’s new positioning that asserts that content and stories are the primary ad unit (versus conventional ads). Facebook is an online media and [...]

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Satmetrix Integrates Net Promoter Score With Social Media

March 22, 2012

I’ve long been fascinated with the Net Promoter Score, a loyalty metric that holds companies and employees accountable for how they treat customers. It’s grown in popularity thanks to its simplicity and connection to profitability. If you’ve ever been asked to rate how likely you are to recommend a company or offering, then you’ve experienced NPS. It’s [...]

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