Comments on: Brand Ad Salesmen Must Sell More ROI, Not Impressions http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: KLDY123k http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions#comment-7395 KLDY123k Wed, 25 Apr 2012 06:44:00 +0000 http://www.attentionmax.com/blog/2007/01/brand_ad_salesmen_must_sell_more_roi_not_impressions.php#comment-7395 Are you dreaming of having a coast dress of your own? Do you want to wearing the coast wedding dresses when getting married? It’s your time, now. The coast dresses of the coast stores sale hot. The coast dresses coast dress sale on a discount. There are cost maxi dress, maxi dress, coast wedding dress, and so on. All of them of good quality and elegant style. You can dresses by coast. You can show your fashion attitude. So ,just go and be who you are. The coast uk will give you what you want. No sale tax and free shipping. http://www.coast-dress.org   Are you dreaming of having a coast dress of your own?
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]]> By: Max Kalehoff http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions#comment-407 Max Kalehoff Wed, 24 Jan 2007 04:06:49 +0000 http://www.attentionmax.com/blog/2007/01/brand_ad_salesmen_must_sell_more_roi_not_impressions.php#comment-407 Hi Stu. I actually think that the smaller and alternative sites will force ROI more than the big sites (even thought the biggers sites may have an advantage in doing so). The alternative guys under the radar will be much more motivated to prove their value. If they don't have cookie-cutter impressions to sell, then they're going to have to come up with something else. And the only thing that will fit the bill will be ROI. I think a key question is on valuing those niche audiences. Certainly, niche sites should not be value on an impression model equal to a mass-reach general portal, for example. It gets into the engagement debate, of defining how qualitatively different impressions impact outcome. But again, it will need to be justified by the ROI. Hi Stu. I actually think that the smaller and alternative sites will force ROI more than the big sites (even thought the biggers sites may have an advantage in doing so). The alternative guys under the radar will be much more motivated to prove their value. If they don’t have cookie-cutter impressions to sell, then they’re going to have to come up with something else. And the only thing that will fit the bill will be ROI. I think a key question is on valuing those niche audiences. Certainly, niche sites should not be value on an impression model equal to a mass-reach general portal, for example. It gets into the engagement debate, of defining how qualitatively different impressions impact outcome. But again, it will need to be justified by the ROI.

]]> By: Max Kalehoff http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions#comment-6499 Max Kalehoff Wed, 24 Jan 2007 04:06:00 +0000 http://www.attentionmax.com/blog/2007/01/brand_ad_salesmen_must_sell_more_roi_not_impressions.php#comment-6499 Hi Stu. I actually think that the smaller and alternative sites will force ROI more than the big sites (even thought the biggers sites may have an advantage in doing so). The alternative guys under the radar will be much more motivated to prove their value. If they don't have cookie-cutter impressions to sell, then they're going to have to come up with something else. And the only thing that will fit the bill will be ROI. I think a key question is on valuing those niche audiences. Certainly, niche sites should not be value on an impression model equal to a mass-reach general portal, for example. It gets into the engagement debate, of defining how qualitatively different impressions impact outcome. But again, it will need to be justified by the ROI. Hi Stu. I actually think that the smaller and alternative sites will force ROI more than the big sites (even thought the biggers sites may have an advantage in doing so). The alternative guys under the radar will be much more motivated to prove their value. If they don’t have cookie-cutter impressions to sell, then they’re going to have to come up with something else. And the only thing that will fit the bill will be ROI. I think a key question is on valuing those niche audiences. Certainly, niche sites should not be value on an impression model equal to a mass-reach general portal, for example. It gets into the engagement debate, of defining how qualitatively different impressions impact outcome. But again, it will need to be justified by the ROI.

]]> By: Stu http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions#comment-406 Stu Wed, 24 Jan 2007 02:43:42 +0000 http://www.attentionmax.com/blog/2007/01/brand_ad_salesmen_must_sell_more_roi_not_impressions.php#comment-406 agree with your overall point about emphasizing and not losing site that roi is a strategic advantage for the online medium. what will happen to smaller sites, in this world? do sites have to get a fairly big audience, to place these trends at their back? the roi emphasis seems to favor larger publishers and networks, who have the scale to demonstrate the roi within their properties and produce the movements required to impact signficant sized groups or brands, which doesn't seem to add many chips to the monetization of sites that serve niche audiences, but with light traffic. agree with your overall point about emphasizing and not losing site that roi is a strategic advantage for the online medium. what will happen to smaller sites, in this world? do sites have to get a fairly big audience, to place these trends at their back?

the roi emphasis seems to favor larger publishers and networks, who have the scale to demonstrate the roi within their properties and produce the movements required to impact signficant sized groups or brands, which doesn’t seem to add many chips to the monetization of sites that serve niche audiences, but with light traffic.

]]> By: Stu http://www.attentionmax.com/brand_ad_salesmen_must_sell_more_roi_not_impressions#comment-6498 Stu Wed, 24 Jan 2007 02:43:00 +0000 http://www.attentionmax.com/blog/2007/01/brand_ad_salesmen_must_sell_more_roi_not_impressions.php#comment-6498 agree with your overall point about emphasizing and not losing site that roi is a strategic advantage for the online medium. what will happen to smaller sites, in this world? do sites have to get a fairly big audience, to place these trends at their back? the roi emphasis seems to favor larger publishers and networks, who have the scale to demonstrate the roi within their properties and produce the movements required to impact signficant sized groups or brands, which doesn't seem to add many chips to the monetization of sites that serve niche audiences, but with light traffic. agree with your overall point about emphasizing and not losing site that roi is a strategic advantage for the online medium. what will happen to smaller sites, in this world? do sites have to get a fairly big audience, to place these trends at their back?

the roi emphasis seems to favor larger publishers and networks, who have the scale to demonstrate the roi within their properties and produce the movements required to impact signficant sized groups or brands, which doesn’t seem to add many chips to the monetization of sites that serve niche audiences, but with light traffic.

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