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The Debate Continues: What Is Influence?

January 16th, 2008  |  by Max Kalehoff  |  published in Uncategorized

Following Edelman’s recent roundtable on measuring influence, Jonny Bentwood just released his synthesis in a paper titled “Distributed Influence: Quantifying The Impact of Social Media.” The discussion yielded some great thinking, and is a great contribution to the fundamental debate over what influence really is. In fact, the discussion had many similarities to the debate [...]

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