Today in Twitter, Steve Rubel pointed to Mitchell York’s “Less Is More” advice for presenters. In less-is-more fashion, Mitchell offered five concise tips. One really jumped out at me, although it was buried at number-four in the ranking:
4. Avoid PowerPoint. It’s easy to get caught up in the technology of the presentation instead of the [...]

At the recent OMMA Hollywood interactive conference, my friend Henry (aka BlogAds) Copeland snagged my video camera and got some footage of me with the legendary, pioneering gossip blogger Perez Hilton. Stupid video, but I have bragging rights now. Perez also gave me an awesome pink t-shirt, which he autographed for my wife. That scored [...]

Following is also my latest MediaPost Spin column. 
Twittering Journalist Offers Wisdom To Advertising Flacks
March 7th, 2008 by Max Kalehoff
If you work in the online advertising industry, you’ve probably heard of veteran journalist Brian Morrissey. He may be coveted for his role as Adweek’s Digital Editor, but he’s also carved a niche as the most prolific [...]

The following is also my latest MediaPost Spin column…
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the University of Iowa, who recently announced new research suggesting that people who have only a little information about a [...]

Seth Godin expresses dissatisfaction with marketing-centric terms, where a person is defined by the marketer, not the other way around. This includes the words “prospect” and “target”. He then asks: “Isn’t it interesting that there isn’t even a name for someone who doesn’t yet have a relationship with the marketer?” So Godin settles on “citizen.”
I [...]