New Models of Advertising Will Require New Accountability Frameworks
March 9th, 2007 | by maxkalehoff | published in Uncategorized
My colleague, Jonathan Carson, CEO of Nielsen BuzzMetrics, did a nice interview with Dow Jones in anticipation of his keynote address at the upcoming Dow Jones Web Ventures Conference in Silicon Valley later this month. He talks about new advertising models and the necessary accountability frameworks to support them. Just as mass media ad-models are [...]
