Peter Kim says that since he left Forrester about six weeks ago, people have been telling him that his blog has gotten a lot more interesting. And it has. Just look at the explosion in comments and reader engagement. He claims the increase in interestingness was due to an expansion of his thinking while building [...]

Noah Brier pointed me to minimalist Jack Shedd, who calls for a halt to extraneous, self-serving social media debris on Web sites. He says:
At some point, we just started throwing shit in.
So many sites these days are filled with what can only be called “debris”. Useless remnants of other sites: things of no real use, [...]

Shel Holtz offers good advice for companies seeking to enter the world of social media in non-threatening ways. He suggests two passive approaches:

For your external communications, add a “share this” link to every article or page.
For internal communication, add a rating-and-comment feature to every page.

In addition, I suggest:

Listen and observe what’s happening outside about your [...]

My friend Francois Gossieaux says we don’t do marketing with social media — social media is what caused the marketing game to change. More specifically:
It is not just a new channel to reach and interact with customers. Not realizing that distinction will result in companies not being able to achieve their business objectives. And those [...]

The following also is my latest MediaPost column…
Sometimes It’s Best To Just Get Out Of The Way
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners. To keep a pulse on advertiser trends and give back to the larger search-marketing community, my team at [...]