The following is also my latest MediaPost Spin column…
Marketers: Beware Of Blogging Simply For SEO
The search-engine optimization (SEO) community has gone gaga over social media. The evidence is everywhere.
Consider Sphinn, the news-voting site for search and interactive marketers — affiliated with Danny Sullivan’s esteemed Search Engine Land. It’s truly a great resource, producing a [...]

The following is also my latest MediaPost Spin column…
You’re Nothing Without A Link

My search and customer acquisition manager is very upset with me.
Why? The last several online news stories on my company failed to include a link back to our Web site. Sure, the brand reach from the news coverage is great. The credibility and [...]

A PR-agency rep for one of the major three news-release distribution services pitched me today on the success of his client’s ability to frequently make the homepage of TechMeme, the tech news aggregator. If you work in the tech and Internet industry, TechMeme is a big deal because of it’s influence in shaping and promoting [...]