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The SEMPO New York Meetup!
Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130. Sign up here.
We’ll feature demos of great tech in the search space, [...]

I had breakfast yesterday with Dana Todd, chairwoman of SEMPO, and CMO of Newsforce. Disclosure: Dana’s also on my company, Clickable’s board of advisors. Afterward, she agreed to participate in a short video interview on the state of search advertising, what the recession means, how to staff, and the impact of tools and marketing automation. [...]

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The SEMPO New York Meetup!
The New York heat wave has passed, but search advertising is getting really hot! No, I’m not talking about the Google + Yahoo - Microsoft deal! I’m talking about our SEMPO New York Meetup Group for search marketers and technology companies!
At 6:30pm on Wednesday, June 18th, the [...]

At the SEMPO NY Local Working Group Meetup this week, Aram Sinnreich of Radar Research discussed key challenges facing search engine marketing today, based on data from SEMPO 2008 State of the Market Study. (Aram was my colleague through the Jupiter Media Metrix mashup in 2000! Remember those crazy days?) I caught up with Aram [...]

At the SEMPO NY Local Working Group Meetup this week, I moderated a discussion with Srikar Nagubandi of Adaptive Marketing. Srikar discussed how he has resolved challenges managing up and across technology, management and marketing to get a search program in place. After the formal presentation, I interviewed him and the video is below.
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