Following also is my latest MediaPost column…

Employee Brands Must Be Part Of Your Search Marketing Strategy
It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer service reps, among many others. So it’s no wonder employee names become [...]

I had breakfast yesterday with Dana Todd, chairwoman of SEMPO, and CMO of Newsforce. Disclosure: Dana’s also on my company, Clickable’s board of advisors. Afterward, she agreed to participate in a short video interview on the state of search advertising, what the recession means, how to staff, and the impact of tools and marketing automation. [...]

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The SEMPO New York Meetup!
The New York heat wave has passed, but search advertising is getting really hot! No, I’m not talking about the Google + Yahoo - Microsoft deal! I’m talking about our SEMPO New York Meetup Group for search marketers and technology companies!
At 6:30pm on Wednesday, June 18th, the [...]

The following is also my latest MediaPost Spin column…
Marketers: Beware Of Blogging Simply For SEO
The search-engine optimization (SEO) community has gone gaga over social media. The evidence is everywhere.
Consider Sphinn, the news-voting site for search and interactive marketers — affiliated with Danny Sullivan’s esteemed Search Engine Land. It’s truly a great resource, producing a [...]

At the SEMPO NY Local Working Group Meetup this week, Aram Sinnreich of Radar Research discussed key challenges facing search engine marketing today, based on data from SEMPO 2008 State of the Market Study. (Aram was my colleague through the Jupiter Media Metrix mashup in 2000! Remember those crazy days?) I caught up with Aram [...]