In this new-media age, public relations is broken. Steve Rubel says his high-profile blogger status makes him an especially powerful lens to gauge the hurricane the PR industry is in:
As a relatively high-profile blogger, I get to see things that others in PR, even those who blog, don’t experience. One of those is my Gmail [...]

It’s been quite a week — and a positive one at that. New baby, birthdays, and exciting things going on at work. And there’s more coming which I’ll share later. I’m a little late, but below is my MediaPost column from last Friday. I wrote it the day after Celeste was born. Thanks to all [...]

This blog’s purpose is not to cover the specifics of my life at Clickable, but I occasionally sprinkle in a few relevant gems from the grind…
While not as significant as introducing kids into the world, I led a team at Clickable to introduce the beta version our new Web site last week. We tried to [...]

I participated today in a CMO discussion on search marketing, hosted by Pete Krainik of the CMO Club. With me were three other heads of marketing, including Bill Muller of iProspect, Robin Caputo of Ciber, and David Cumberbatch of SimpleTuition. (For the record, I’m technically not a “CMO,” but am marketing head for my company.) [...]

The following also is my latest MediaPost column…

Want To Win Customers? Don’t Be Like A Wireless Carrier
As a consumer, I’ve found that wireless carriers are among the most difficult companies to do business with. But as a marketer, their flops underscore live-or-die principles in how to win customers - or how to make them hate [...]