Social Media Is Lexical Deviation

Friday, December 28th, 2007

In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
At its core, social media both encompasses and provides a set of tools that enable members to share and share in the information [...]

A Moment Of Silence, Please…

Wednesday, October 31st, 2007

My good friend and colleague Pete Blackshaw’s father passed away yesterday after a tough battle with cancer. Pete created a memorial blog in remembrance of William Blackshaw, and I just left the following comment:
I never met your dad in person, but I’ve met him through the great qualities he’s passed along to you. And I’m [...]

M20 Features AttentionMax

Monday, October 22nd, 2007

Forrester digital-marketing analyst Peter Kim featured a Q&A with me on his M20: Top Marketer Blogs ranking. My responses veered on the sappy side (I’ll need to watch out for that in the future!), but they’re genuine and from the heart. Thanks for the exposure, Pete!

A Compelling Pitch For Regurgitation

Sunday, October 21st, 2007

I regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line:
It’s the more meaningful, intellectual, curious and passionate non-pitch inquiries that garner my attention and engage me. Those are the attributes that can make PR people more effective, and are what causes many non-PR people [...]

A Compelling Pitch For My Attention

Monday, October 15th, 2007

I work in marketing for an online research and information company, and I don’t consider myself a news gatekeeper. But between AttentionMax and my weekly MediaPost op-ed column, I’ve started to receive a steady flow of pitches from PR people, particularly for products and services related to Web 2.0 and online media and advertising. I [...]