Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.” My perspective comes as a [...]

I’ve been a fan of Technorati for a long time. Having been an early exec at Nielsen BuzzMetrics (aka Nielsen Online), I was long envious of Technorati’s success as a currency of the blogosphere — both in calling market size (number of blogs indexed) and popularity (number of inbound links to any blog). Heck, [...]

AttentionMax today was ranked as the #27 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing. Joe Pullizi, Junta42 founder and chief content officer, wrote in an email to me today:
Each blog on the list was ranked by our research team, and included such [...]

I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans. While inhaling sushi, Surinder convinced me to [...]

The following is also my latest MediaPost Spin column.
Email Blows Away All Other Social Networks
January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email. Yes, plain-vanilla email.
Sure, a few of the big [...]