This blog’s purpose is not to cover the specifics of my life at Clickable, but I occasionally sprinkle in a few relevant gems from the grind…
While not as significant as introducing kids into the world, I led a team at Clickable to introduce the beta version our new Web site last week. We tried to [...]

Shel Holtz offers good advice for companies seeking to enter the world of social media in non-threatening ways. He suggests two passive approaches:

For your external communications, add a “share this” link to every article or page.
For internal communication, add a rating-and-comment feature to every page.

In addition, I suggest:

Listen and observe what’s happening outside about your [...]

The following also is my latest MediaPost column…
Sometimes It’s Best To Just Get Out Of The Way
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners. To keep a pulse on advertiser trends and give back to the larger search-marketing community, my team at [...]

The following is also my latest MediaPost Spin column.
Email Blows Away All Other Social Networks
January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email. Yes, plain-vanilla email.
Sure, a few of the big [...]

In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
At its core, social media both encompasses and provides a set of tools that enable members to share and share in the information [...]