Psychographics Of The Twitterati
May 13th, 2008 | by Max Kalehoff | published in crazy
We might be on the verge of Tweetering out on why-Twitter-matters analysis — yes, I know I’m guilty. Nonetheless, my former colleague, branding guru extraordinaire, Pete Blackshaw has a nice piece on Twitter psychographics. He offers the following Machiavelli-inspired segments:
TweetBacks. These are folks who use Twitter as a real-time focus group for immediate feedback
TimeTweeters. [...]
