Following also is my latest MediaPost column…
There’s No Such Thing As Free!
April 4th, 2008 by Max Kalehoff
Free is the next big thing, according to Chris Anderson, editor of Wired and author of “The Long Tail.” In a recent Wired cover story, a preview to his impending book, called “FREE,” Anderson says that the Web represents [...]

Following is also my latest MediaPost Spin column… 
Machines Threaten Advertising Grunt Workers
March 21st, 2008 by Max Kalehoff
According to Garry Kasparov, the former world-champion chess player, the British mathematician Alan Turing envisioned the yet-to-be-invented computer playing chess and beating the human world champion. When computers first arrived at the Los Alamos Scientific Laboratory in the 1950s, [...]

Following is also my latest column in Mediapost.
Stubborn Customers Shun The Greatest Product Innovations
March 14th, 2008 by Max Kalehoff
If you follow my column, blog or Twitter updates, you know that I recently canceled my bundled Internet-television-phone service with Cablevision. I replaced it with a similar new bundled service from Verizon called FIOS. It promises fiber-optic [...]

Following is also my latest MediaPost Spin column. 
Twittering Journalist Offers Wisdom To Advertising Flacks
March 7th, 2008 by Max Kalehoff
If you work in the online advertising industry, you’ve probably heard of veteran journalist Brian Morrissey. He may be coveted for his role as Adweek’s Digital Editor, but he’s also carved a niche as the most prolific [...]

The following is also my latest MediaPost Spin column…
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the University of Iowa, who recently announced new research suggesting that people who have only a little information about a [...]