The Disintegration Of Big Media Brands And The Content They Carry
June 20th, 2008 | by Max Kalehoff | published in crazy
The following also is my latest MediaPost column…
As a media consumer, there’s one thing that has changed dramatically for me in the past two years: the eroding significance of big media brands to the programming I like. Sure, publishers and networks play a major role in the funding, development, distribution and promotion of programming. They’re [...]
