B2B Marketing Is Not Dead, But The Top-Down, Marketing Silo Is Eroding
October 24th, 2008 | by Max Kalehoff | published in crazy
Laura Ramos, an analyst at Forrester, says she is concerned about the future of the business marketing profession. “In particular, for those of us marketing high technology products and services.” She cites four trends countering marketing’s value:
Commoditization (I translate this as hyper-competition.)
Consumerism and the social groundswell (Forrester’s terminology for the fact that social media [...]
