Comments on: Figuring Out Social Media? The Answer Is Not Advertising http://www.attentionmax.com/blog/2009/10/figuring_out_social_media_the_answer_is_not_advertising.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Thu, 18 Mar 2010 13:57:48 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: News Update – Best of the Day http://www.attentionmax.com/blog/2009/10/figuring_out_social_media_the_answer_is_not_advertising.php#comment-5457 News Update – Best of the Day Thu, 15 Oct 2009 12:22:57 +0000 http://www.attentionmax.com/?p=2607#comment-5457 [...] If you think about a master plan for a social media strategy, you might take this framework by Tom Chapman to start your ideas. Or this one by Ross Dawson. Or you might just discover that social media is not advertising by Max Kallehoff… [...] [...] If you think about a master plan for a social media strategy, you might take this framework by Tom Chapman to start your ideas. Or this one by Ross Dawson. Or you might just discover that social media is not advertising by Max Kallehoff… [...]

]]> By: maxkalehoff http://www.attentionmax.com/blog/2009/10/figuring_out_social_media_the_answer_is_not_advertising.php#comment-5449 maxkalehoff Tue, 13 Oct 2009 01:37:17 +0000 http://www.attentionmax.com/?p=2607#comment-5449 For any business, it's not about doing social media. It's about breeding a culture whereby your community and stakeholders want you to win -- "pissing out of your tent" the saying goes. It's also about being where your customers are and making it easier for them to do what they'd want to do anyway. Social media should be the byproduct, a means to an end. Nothing more. For any business, it's not about doing social media. It's about breeding a culture whereby your community and stakeholders want you to win — “pissing out of your tent” the saying goes. It's also about being where your customers are and making it easier for them to do what they'd want to do anyway. Social media should be the byproduct, a means to an end. Nothing more.

]]> By: Ed Bisquera http://www.attentionmax.com/blog/2009/10/figuring_out_social_media_the_answer_is_not_advertising.php#comment-5447 Ed Bisquera Tue, 13 Oct 2009 01:11:35 +0000 http://www.attentionmax.com/?p=2607#comment-5447 Thank you Max for this post. Working with a client right now and it's difficult to put into words that using the social media bandwagon IS NOT about how to sell more or how to advertise their products using Facebook or Twitter. It's about sharing stories, and connecting, yadda yadda...<br><br>I like that figure Scott Monty mentioned. WOW! 1%=2000 voices on the social web. THAT would be daunting, yet it would be crazy to see that scale reach consumers for any business. Pretty amazing to think that it's possible though.<br><br>The culture part I "get." But just how do you quantitatively explain this to a business owner or traditional marketer?<br><br>Is there a fine line at creating a culture to produce a "company-sponsored fan" or do we just sit and hope that someone will just start a blog about our product/service?<br><br>Can an agency or consultant help a company with "priming" the waters by starting up such an endeavor, using a few fans or running some promo or contest in order to get one?<br><br>Is it a social media "faux pas" to manufacture a social media culture around a brand, product or service? Can we do something hyperlocal for business? After all, even the small mom and pop businesses can use some of this new fangled social media mumbo jumbo, right?! ;-)<br><br>Culture and scale...how can we define in terms we can understand for the small local busienss?<br><br>Ed Thank you Max for this post. Working with a client right now and it's difficult to put into words that using the social media bandwagon IS NOT about how to sell more or how to advertise their products using Facebook or Twitter. It's about sharing stories, and connecting, yadda yadda…

I like that figure Scott Monty mentioned. WOW! 1%=2000 voices on the social web. THAT would be daunting, yet it would be crazy to see that scale reach consumers for any business. Pretty amazing to think that it's possible though.

The culture part I “get.” But just how do you quantitatively explain this to a business owner or traditional marketer?

Is there a fine line at creating a culture to produce a “company-sponsored fan” or do we just sit and hope that someone will just start a blog about our product/service?

Can an agency or consultant help a company with “priming” the waters by starting up such an endeavor, using a few fans or running some promo or contest in order to get one?

Is it a social media “faux pas” to manufacture a social media culture around a brand, product or service? Can we do something hyperlocal for business? After all, even the small mom and pop businesses can use some of this new fangled social media mumbo jumbo, right?! ;-)

Culture and scale…how can we define in terms we can understand for the small local busienss?

Ed

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