One of the biggest, overnight sensations in mainstream media and marketing circles has been mommy bloggers. They’ve stirred up a hurricane of hype and controversy, but now it’s time for daddies to enjoy the spotlight.
Which is why I’m delighted to announce my participation in Sony Electronics’ DigiDads Project. Over the next few months, several tech-savvy daddy bloggers, including me, are going to test some of Sony’s gear and share our experiences with you.
Why did I join? The project is relevant to me: First, I work as a marketer at a technology start-up. Second, I frequently write about media and technology, including on this blog. Third, I’m a relatively new dad, and this status influences everything about me. Everything I do eventually ties into better parenting strategies.
Also, my family goes through a lot of gadgets to create photos and videos of our life. We share our works with friends and family via the Internet, and we enjoy them privately in one of the coolest digital media rooms (which I curate constantly). We love gadgets, so we thought it would be fun to test-drive some of Sony’s latest gizmos.
For the record, we’re only reviewing Sony products, then giving them back. We like trying cool new stuff. Even more, we like providing honest, useful feedback on what’s cool and what’s not. There’s no payola here. I’m independent, and so are my fellow daddy bloggers in the Sony DigiDads Project.
Without further ado, my fellow esteemed daddy bloggers include C.C. Chapman, Jeffrey Sass, Michael Sheehan and Brad Powell. If you want to know more about the Project, head on over to the Sony Electronics Community. Chris Brogan and Justin Levy are running the program for Sony.
Finally, below is a personal video intro I produced for the Project.
This should be fun, so stay tuned. As always, please let me know what you think.
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