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	<title>Comments on: Optimize Your Personal Brand (If You Want To Exist)</title>
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	<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php</link>
	<description>Max Kalehoff On Marketing, Startups &#38; Parenting</description>
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		<title>By: maxkalehoff</title>
		<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php#comment-5803</link>
		<dc:creator>maxkalehoff</dc:creator>
		<pubDate>Sat, 21 Mar 2009 23:40:27 +0000</pubDate>
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		<description>These days, I think we need the former and the latter. Optimization to&lt;br&gt;the rules of the system, plus integrity and authenticity.</description>
		<content:encoded><![CDATA[<p>These days, I think we need the former and the latter. Optimization to<br />the rules of the system, plus integrity and authenticity.</p>
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		<title>By: Andrew Susman</title>
		<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php#comment-5802</link>
		<dc:creator>Andrew Susman</dc:creator>
		<pubDate>Sat, 21 Mar 2009 21:31:42 +0000</pubDate>
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		<description>&quot;As success became more dependent on evanescent &quot;impression management&quot;, selfhood lost coherence.  The older ethic had required adherence to an internalized morality of self-control; repressive as this &#039;inner direction&#039; had been, it helped to sustain a solid core of selfhood.  The new ethic of &#039;other-direction&#039; undermined that solidity by presenting the self as an empty vessel to be filled and refilled according to the expectations of others&#039; (Lears 1983 p. 8.&quot;</description>
		<content:encoded><![CDATA[<p>&#8220;As success became more dependent on evanescent &#8220;impression management&#8221;, selfhood lost coherence.  The older ethic had required adherence to an internalized morality of self-control; repressive as this &#39;inner direction&#39; had been, it helped to sustain a solid core of selfhood.  The new ethic of &#39;other-direction&#39; undermined that solidity by presenting the self as an empty vessel to be filled and refilled according to the expectations of others&#39; (Lears 1983 p. 8.&#8221;</p>
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		<title>By: maxkalehoff</title>
		<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php#comment-5038</link>
		<dc:creator>maxkalehoff</dc:creator>
		<pubDate>Sat, 21 Mar 2009 16:40:27 +0000</pubDate>
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		<description>These days, I think we need the former and the latter. Optimization to&lt;br&gt;the rules of the system, plus integrity and authenticity.</description>
		<content:encoded><![CDATA[<p>These days, I think we need the former and the latter. Optimization to<br />the rules of the system, plus integrity and authenticity.</p>
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		<title>By: Andrew Susman</title>
		<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php#comment-5037</link>
		<dc:creator>Andrew Susman</dc:creator>
		<pubDate>Sat, 21 Mar 2009 14:31:42 +0000</pubDate>
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		<description>&quot;As success became more dependent on evanescent &quot;impression management&quot;, selfhood lost coherence.  The older ethic had required adherence to an internalized morality of self-control; repressive as this &#039;inner direction&#039; had been, it helped to sustain a solid core of selfhood.  The new ethic of &#039;other-direction&#039; undermined that solidity by presenting the self as an empty vessel to be filled and refilled according to the expectations of others&#039; (Lears 1983 p. 8.&quot;</description>
		<content:encoded><![CDATA[<p>&#8220;As success became more dependent on evanescent &#8220;impression management&#8221;, selfhood lost coherence.  The older ethic had required adherence to an internalized morality of self-control; repressive as this &#39;inner direction&#39; had been, it helped to sustain a solid core of selfhood.  The new ethic of &#39;other-direction&#39; undermined that solidity by presenting the self as an empty vessel to be filled and refilled according to the expectations of others&#39; (Lears 1983 p. 8.&#8221;</p>
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		<title>By: maxkalehoff</title>
		<link>http://www.attentionmax.com/blog/2009/03/optimize_your_personal_brand_if_you_want_to_exist_.php#comment-4995</link>
		<dc:creator>maxkalehoff</dc:creator>
		<pubDate>Sun, 08 Mar 2009 12:47:06 +0000</pubDate>
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		<description>Thanks Jeff. Have been observing!</description>
		<content:encoded><![CDATA[<p>Thanks Jeff. Have been observing!</p>
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