Comments on: What Is The Purpose Of Online Advertising?

By: Search Reshaping The Advertising Business | AttentionMax

Search Reshaping The Advertising Business | AttentionMax — Fri, 08 May 2009 16:20:28 +0000

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By: Google AdSense Strategies

Google AdSense Strategies — Mon, 02 Mar 2009 10:14:52 +0000

Wow interesting concept , I think the Internet would shrink by about 75% if there were no advertising on it! Still to many pages for one person to view in a life time, a hundred time over!

By: Doug

Doug — Fri, 23 Jan 2009 13:59:38 +0000

The point you're missing on Adblocker Plus is not that our brain can do the same thing, but that this opt-out feature cuts out the ads before the brain even has a chance to decide if the ad is relevant. Is that not a huge threat, i.e., a handy utility (IE7 Pro) automatically deletes ads without being told to? (By huge threat, I mean, down the road, as TiVo became in 2009 versus 2004 when it was still nascent)

By: maxkalehoff

maxkalehoff — Thu, 22 Jan 2009 23:38:32 +0000

Good point on comscore. I was with Gian at Wharton when he first
presented it last year. But on that note, there's a lot of work to do
in isolating all variables in a campaign that contribute to search.
Josh Stylman made a great point the other day, underscoring that
search should be used as a key element of measuring performance of
entire campaigns and their components. Surprising how isolated search
strategy (demand capture) is from branding strategy (demand creation).

By: Kevin Grossman

Kevin Grossman — Thu, 22 Jan 2009 18:10:40 +0000

Absolutely. Buyers already ignore tv advertising with tivo and dvr, block out radio advertising (or pay for sirius/xm), or screen-skip the print ads. So it stands to reason that we need to better understand our mediums of old as well as online.