Comments on: Most Agencies & Publishers Fail To Offer Marketers Real Ways To Embrace Social Media http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Thu, 18 Mar 2010 13:57:48 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: maxkalehoff http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php#comment-5103 maxkalehoff Tue, 21 Apr 2009 22:08:24 +0000 http://www.attentionmax.com/?p=1608#comment-5103 Thanks. The barrier to entrance to social media marketing is almost<br>non-existent. Good communications skills help, but there's no major secret<br>sauce. In fact, most individuals today market their own personal brands to<br>some degree, and therefore have very hands-on personal experience. The<br>barrier for agencies, particularly advertising agencies, is they start from<br>the wrong place. Instead of marketing to people, they market to "audiences",<br>or worse. They are less interested in delivering value, and more interested<br>in delivering interruptions and impressions. They are less interested in<br>long-term relationships, and more interested in short-term campaigns. And so<br>on and so fourth. Thanks. The barrier to entrance to social media marketing is almost
non-existent. Good communications skills help, but there's no major secret
sauce. In fact, most individuals today market their own personal brands to
some degree, and therefore have very hands-on personal experience. The
barrier for agencies, particularly advertising agencies, is they start from
the wrong place. Instead of marketing to people, they market to “audiences”,
or worse. They are less interested in delivering value, and more interested
in delivering interruptions and impressions. They are less interested in
long-term relationships, and more interested in short-term campaigns. And so
on and so fourth.

]]> By: Dave Kerpen http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php#comment-5102 Dave Kerpen Tue, 21 Apr 2009 21:19:38 +0000 http://www.attentionmax.com/?p=1608#comment-5102 Just found this and I couldn't agree more. Great analysis, Max. Just mentioned this article in a blog post at <a href="http://BuzzMarketingDaily.com" rel="nofollow">http://BuzzMarketingDaily.com</a> comparing the work of 1 month from college students to the work "agencies" are passing off as social media marketing. Classic. Just found this and I couldn't agree more. Great analysis, Max. Just mentioned this article in a blog post at http://BuzzMarketingDaily.com comparing the work of 1 month from college students to the work “agencies” are passing off as social media marketing. Classic.

]]> By: maxkalehoff http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php#comment-4337 maxkalehoff Sun, 28 Sep 2008 23:30:36 +0000 http://www.attentionmax.com/?p=1608#comment-4337 All, thanks for your comments.<br>- Pete Blackshaw: Consistency makes sense. Organizations can't talk out of two sides of their mouths at the same time.<br>- Jay: right on! Relationships with customers can't be campaigns.<br>- Adam: Yes, during Advertising Week most agencies were not doers, they were talkers.<br>- Pete Kim: Social Media Advertising Council sounds kind of....no comment. All, thanks for your comments.
- Pete Blackshaw: Consistency makes sense. Organizations can't talk out of two sides of their mouths at the same time.
- Jay: right on! Relationships with customers can't be campaigns.
- Adam: Yes, during Advertising Week most agencies were not doers, they were talkers.
- Pete Kim: Social Media Advertising Council sounds kind of….no comment.

]]> By: Peter Kim http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php#comment-4336 Peter Kim Sun, 28 Sep 2008 22:24:39 +0000 http://www.attentionmax.com/?p=1608#comment-4336 So I assume that you think this thing called the "Social Media Advertising Council" is a bad idea? So I assume that you think this thing called the “Social Media Advertising Council” is a bad idea?

]]> By: Adam Singer http://www.attentionmax.com/blog/2008/09/most_agencies_publishers_fail_to_offer_real_ways_to_embrace_social_media.php#comment-4327 Adam Singer Sat, 27 Sep 2008 19:48:33 +0000 http://www.attentionmax.com/?p=1608#comment-4327 What would help is if these people were active bloggers and social media users. In many cases they are not, they merely READ about bloggers and social media in trade pubs or see a conference. That's not enough.<br><br>You have to live and breathe it! What would help is if these people were active bloggers and social media users. In many cases they are not, they merely READ about bloggers and social media in trade pubs or see a conference. That's not enough.

You have to live and breathe it!

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