Brand Building Will Continue To Rely On Careful Orchestration, While A Vocal Minority Drives Accountability
September 30th, 2008 | by Max Kalehoff | published in crazy
My friend Nigel Hollis, Chief Global Analyst at Millward Brown, invited friends to submit branding and research questions, and receive personal replies and insights. This was in anticipation of his forthcoming book, The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, based on Millward Brown’s annual BrandZ study of [...]
