Comments on: Social Media Is What Caused The Marketing Game To Change

By: My First Blog Post on Edelman Digital Blog, Authenticities « Our American Shelf Life

Fri, 27 Jun 2008 13:27:13 +0000

[...] so I might as well go out on a limb and be totally honest: I, like my friends Francios and Max, am bothered by most “social media marketing.” I agree with Francois when he says that too many [...]

By: maxkalehoff

maxkalehoff — Mon, 23 Jun 2008 11:27:19 +0000

That's write Joanna! It's all about helping the community do its job better! Otherwise, get out of the way.

By: Joanna Pena-Bickley

Joanna Pena-Bickley — Mon, 23 Jun 2008 02:54:16 +0000

what bothers me is when brand managers want you to make a viral video. I told them i can make a socially relevant video it is peers, consumers and targeted consumers in passion based communities who make it viral. silly marketers. we have to educate them it not about them – its about the consumer and what they can do for them.

http://joannapenabickley.typepad.com/on/2008/06...

By: maxkalehoff

maxkalehoff — Fri, 20 Jun 2008 14:57:08 +0000

James,
I think there will still be a place for systemic marketing. If for any
reason, because it is impractical to change directions at every interaction.
Secondly, because of scale. The nature of the product is a big variable.
Some are high-end and service oriented, often chasing features,
customization and personal service. Others will be focused on mass and
scale, doing what will resonate with 80% of the market.

By: James

James — Fri, 20 Jun 2008 14:23:53 +0000

Hi Max, here's my question:
In an immersive digital media world of micro markets and micro marketing, where audiences and interactions are fragmented and creating their own experiences, does systemic marketing work? Is it appropriate?

(What I mean by 'systemic marketing' is one message to many audiences, and one message staying the same over time, according to a system and not according to context.)