Comments on: Social-Media Metrics In Their Infancy http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Sun, 14 Mar 2010 17:57:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: maxkalehoff http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-5615 maxkalehoff Thu, 11 Mar 2010 11:52:38 +0000 http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-5615 It depends how you define it -- and no matter how you approach it,<br>it's messy. Here's a highly unscientific segmentation and estimate,<br>based little recent research and mostly my finger in the wind. Pure<br>third-party social media analytics products is probably just a few<br>hundred million at most. The social media research/analytics<br>professional services industry, including pureplay vendors and<br>agencies that provide related services, is probably a billion or more. It depends how you define it — and no matter how you approach it,
it's messy. Here's a highly unscientific segmentation and estimate,
based little recent research and mostly my finger in the wind. Pure
third-party social media analytics products is probably just a few
hundred million at most. The social media research/analytics
professional services industry, including pureplay vendors and
agencies that provide related services, is probably a billion or more.

]]> By: karthikanantharamu http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-5614 karthikanantharamu Thu, 11 Mar 2010 05:12:49 +0000 http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-5614 Hi Max,<br><br>Can you comment on the size of this social media metrics(social media analytics) market ? Hi Max,

Can you comment on the size of this social media metrics(social media analytics) market ?

]]> By: Megite Technology News: What's Happening Right Now http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2538 Megite Technology News: What's Happening Right Now Fri, 04 Apr 2008 22:33:39 +0000 http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2538 <!--%kramer-ref-pre%-->[...] Kalehoff / AttentionMax Social-Media Metrics In Their Infancy   —  Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on [...]<!--%kramer-ref-post%--> [...] Kalehoff / AttentionMax Social-Media Metrics In Their Infancy   —  Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on [...]

]]> By: michaelblowers http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2513 michaelblowers Wed, 26 Mar 2008 08:30:29 +0000 http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2513 I really enjoyed this article - a super round-up on the state of the art. Max, I think you make an excellent point when you talk about the arsenal of metrics available. Arguably, the online environment is bringing together the individual marketing disciplines; with far greater interaction and effect between PR, advertising and the greater marketing environment. Measurement can only become more complicated in a cross-discipline world and while I think there will still be a demand for measurement specialists, I also believe the greater marketing community needs to get educated on the selection of metrics available. Most importantly they need to make measurement important from a campaigns very inception, ensuring that all elements have some sort of measureable feed-back connection. I really enjoyed this article – a super round-up on the state of the art. Max, I think you make an excellent point when you talk about the arsenal of metrics available. Arguably, the online environment is bringing together the individual marketing disciplines; with far greater interaction and effect between PR, advertising and the greater marketing environment. Measurement can only become more complicated in a cross-discipline world and while I think there will still be a demand for measurement specialists, I also believe the greater marketing community needs to get educated on the selection of metrics available. Most importantly they need to make measurement important from a campaigns very inception, ensuring that all elements have some sort of measureable feed-back connection.

]]> By: bmorrissey http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2512 bmorrissey Wed, 26 Mar 2008 04:58:40 +0000 http://www.attentionmax.com/blog/2008/03/social_media_metrics_in_their_infancy.php#comment-2512 Awesome. I think there's an entire story left to tell about business silos. Awesome. I think there’s an entire story left to tell about business silos.

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