I agree with what you’re saying in theory, but in practice, I think that the human spirit always rises above the machines. There are things that machines simply cannot do, and that is to gauge the appetites of other humans. Also consider that the rate of new platforms, technology and innovation in this space is going to outpace a Google or Microsoft that will try to account for and automate the media buying process.

The post I just did after I came back from OMMA speaks to this in a way. What I think is that Creative needs to be Open Source. For media companies, that means that the traditional roles for media people are not enough anymore. Most likely because of the automation you blogged about here.

The more we can all take our inherent creativity to market, and share the responsibility to engage with each other (meaning internally and outwardly to the audiences), I think that’s when we’ll see the “next big thing”.

And speaking of connecting, sorry we missed each other at OMMA.