At the recent OMMA Hollywood interactive conference, my friend Henry (aka BlogAds) Copeland snagged my video camera and got some footage of me with the legendary, pioneering gossip blogger Perez Hilton. Stupid video, but I have bragging rights now. Perez also gave me an awesome pink t-shirt, which he autographed for my wife. That scored [...]

The following is also my latest MediaPost Spin column…
Ad Agency Gets Web 2.0! Can It Be True?
March 28th, 2008 by Max Kalehoff
Let’s face it. Ad agencies don’t get Web 2.0. Nor do they get the so-called “living Web.” Not only that, agencies seldom present themselves with any pride. On one hand, you have stale, [...]

Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.” My perspective comes as a [...]

Following is also my latest MediaPost Spin column… 
Machines Threaten Advertising Grunt Workers
March 21st, 2008 by Max Kalehoff
According to Garry Kasparov, the former world-champion chess player, the British mathematician Alan Turing envisioned the yet-to-be-invented computer playing chess and beating the human world champion. When computers first arrived at the Los Alamos Scientific Laboratory in the 1950s, [...]

Following is also my latest column in Mediapost.
Stubborn Customers Shun The Greatest Product Innovations
March 14th, 2008 by Max Kalehoff
If you follow my column, blog or Twitter updates, you know that I recently canceled my bundled Internet-television-phone service with Cablevision. I replaced it with a similar new bundled service from Verizon called FIOS. It promises fiber-optic [...]