Ignorant Customers Happier With Their Choices
February 29th, 2008 | by Max Kalehoff | published in Uncategorized | Email This Entry
The following is also my latest MediaPost Spin column…
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the University of Iowa, who recently announced new research suggesting that people who have only a little information about a [...]
