AttentionMax

I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans. While inhaling sushi, Surinder convinced me to do an off-the-cuff video interview about advertising, research, engagement, defensive branding, privacy and trust. We went back to my office and the result is below. For the record, this was my second-to-last week at Nielsen Online (aka BuzzMetrics), before joining Clickable.