Jonny Bentwood at Edelman pointed to a recent Wall Street Journal story by Lee Gomes, which probed the opacity and subjectivity of industry analysts in the tech sector. Aberdeen Group was the poster child:
There were many excesses during the Internet bubble; one involved the Aberdeen Group, which passed itself off as a technology consulting and [...]
I’ve been nominated for a board seat at the Search Engine Marketing Professional Organization (SEMPO). If you’re a SEMPO member, please vote for me in the upcoming election, February 6-15, 2008. SEMPO’s mission…
a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation [...]
When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships. They’re out for quick conversions with vulnerable, simplistic people. Spammers view them as gold, and unfortunately [...]
The following is also my latest MediaPost column…
Move Over, Seth Godin, Einstein’s Here
January 25th, 2008 by Max Kalehoff
I read my fair share of business books and marketing punditry. In the trendy stable are works by authors Seth Godin, Guy Kawasaki, James Surowiecki, Don Tapscott and Malcom Gladwell. On the more academic side are the likes [...]
I announced last November my move to Clickable, a startup Web service to make online advertising simple and effective. Many have asked me recently: “How’s life going at Clickable?” Entering my third month, life’s been awesome. We’re focused like a laser to redefine the very notion of search advertising with simplicity, powerful recommendations and [...]
