Clarity In Web Metrics
November 30th, 2007 | by Max Kalehoff | published in Uncategorized
MediaPost reported on the Interactive Advertising Bureau’s first Audience Measurement Leadership Forum, which took place in New York yesterday:
The conference was aimed at demystifying Web metrics at a time when marketers and agencies have more ways of measuring online audiences than ever. The downside is that there’s more confusion than ever because of the abundance [...]
