Pain Over Complexity Will Drive Advertising Innovation
November 30th, 2007 | by Max Kalehoff | published in Uncategorized | Email This Entry
Below is the full text of my MediaPost column this week. I have a feeling that battling complexity and striving for simplicity will become a strong undercurrent in my writing going forward. It’s the mindset of my new workplace and it’s permeating my brain.
Pain Over Complexity Will Drive Advertising Innovation
November 30th, 2007 by Max Kalehoff
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