Below is the full text of my MediaPost column this week. I have a feeling that battling complexity and striving for simplicity will become a strong undercurrent in my writing going forward. It’s the mindset of my new workplace and it’s permeating my brain.
Pain Over Complexity Will Drive Advertising Innovation
November 30th, 2007 by Max Kalehoff
One [...]

MediaPost reported on the Interactive Advertising Bureau’s first Audience Measurement Leadership Forum, which took place in New York yesterday:
The conference was aimed at demystifying Web metrics at a time when marketers and agencies have more ways of measuring online audiences than ever. The downside is that there’s more confusion than ever because of the abundance [...]

Since a number of PR professionals — and a few complete nonprofessionals — read this blog, I thought I’d point out Kevin Dugan’s excellent “top-ten things you should never say to the media” roundup. My recent account of avoiding “smoke up my rear” by a neophyte PR guy actually made it in there as the [...]

Sometimes I scare myself. My parents recently brought over a handwritten Thanksgiving essay I composed for second-grade English class. Yeah, I hadn’t seen this masterpiece since I wrote it in 1983! Here it is (and above is the actual illustration that went along):

Max Kalehoff [...]

While his big party was last Saturday, Julian’s actual birthday is today, November 21. I remember his birth like it was yesterday. Laura was six centimeters dilated and didn’t even know it. Doc said baby was ready to come out. I left work and headed up to Mount Sinai hospital. Six hours later: Julian Frank [...]