Can We Please Just Kill The “Conversation”?
October 2nd, 2007 |
There’s no doubt in my mind that Advertising Week’s biggest, most abused cliché was “conversation.” With all due respect to the Cluetrain, advertisers’ excessive, ambiguous and disingenuous insertion of the word between every other breath became downright difficult to stomach. I’m all for the spirit, but enough is enough. If conversation is important, then stop talking about it and just do it.
Pete Blackshaw weighed in on the issue in his latest ClickZ column, and solicited views from many prominent marketing and advertising practitioners. Not surprisingly, most agree there’s a problem here.
Below is a BlogPulse trend of all blog posts citing “conversation” along with either “marketing” or “advertising.” Hopefully it will begin to trend downward.
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October 4, 2007 at 5:37 am
[...] Max Kalehoff begs advertisers to stop using the word "conversation." Here, here. It's turned into a tiresome cliche (and ...
October 4, 2007 at 9:36 am
Max Kalehoff begs advertisersto stop using the word "conversation." Here, here. It's turned into a tiresome cliche (and I say ...
October 8, 2007 at 5:16 pm
[...] talking about how the word “conversation” is being overused and we need to move on. [1] [2] [3] While ...
October 9, 2007 at 2:36 am
Max Kalehoff
October 9, 2007 at 9:23 pm
Max Kalehoff
October 10, 2007 at 7:43 am
[...] Parsons disagrees with my call to kill the overused term “conversation” in marketing contexts. Todd said: We use, it, ...
October 29, 2007 at 8:53 am
[...] not to. Although it is widely used (see here and here), it is more and more a loaded ...