AttentionMax

I regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line:

It’s the more meaningful, intellectual, curious and passionate non-pitch inquiries that garner my attention and engage me. Those are the attributes that can make PR people more effective, and are what causes many non-PR people to end up creating the best PR value for their companies.

If you already read it here, then no need to go further, except to review the comments at the MediaPost Spin forum.