Comments on: A Compelling Pitch For My Attention http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Mon, 15 Mar 2010 00:20:16 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: AttentionMax » Blog Archive » Top-Ten PR Blunders List http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-860 AttentionMax » Blog Archive » Top-Ten PR Blunders List Tue, 27 Nov 2007 06:13:51 +0000 http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-860 [...] things you should never say to the media” roundup. My recent account of avoiding “smoke up my rear” by a neophyte PR guy actually made it in there as the top “slick shout-out and [...] [...] things you should never say to the media” roundup. My recent account of avoiding “smoke up my rear” by a neophyte PR guy actually made it in there as the top “slick shout-out and [...]

]]> By: AttentionMax » Blog Archive » The Long Tail Of Bad PR People http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-698 AttentionMax » Blog Archive » The Long Tail Of Bad PR People Tue, 30 Oct 2007 18:44:39 +0000 http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-698 [...] no highly-prized editor, though I recently expressed similar chagrin as an advertising industry columnist and blogger. But Chris did what I’d probably never do: [...] [...] no highly-prized editor, though I recently expressed similar chagrin as an advertising industry columnist and blogger. But Chris did what I’d probably never do: [...]

]]> By: AttentionMax » Blog Archive » A Compelling Pitch For Regurgitation http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-678 AttentionMax » Blog Archive » A Compelling Pitch For Regurgitation Mon, 22 Oct 2007 03:29:20 +0000 http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-678 [...] regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line: It’s the more [...] [...] regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line: It’s the more [...]

]]> By: maxkalehoff http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-668 maxkalehoff Fri, 19 Oct 2007 22:51:13 +0000 http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-668 Thanks, David. Appreciate your feedback. Thanks, David. Appreciate your feedback.

]]> By: David Jones http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-666 David Jones Fri, 19 Oct 2007 16:56:09 +0000 http://www.attentionmax.com/blog/2007/10/a_compelling_pitch_for_my_attention.php#comment-666 Max, this is a great post. As a PR guy myself, I've adopted a fairly simple rule when reaching out to bloggers: Ask them first if they are interested in getting a "pitch." Of course there's enough info in my introductory e-mail for them to make an informed decision, but it's a couple of sentences at most. If they say yes, send them the info. If they say no, move on. Why people send unsolicited mail (even the "not blowing smoke up your rear" un-pitch) to people they don't know and assume it won't be received as spam is beyond me. Max, this is a great post. As a PR guy myself, I’ve adopted a fairly simple rule when reaching out to bloggers: Ask them first if they are interested in getting a “pitch.” Of course there’s enough info in my introductory e-mail for them to make an informed decision, but it’s a couple of sentences at most.

If they say yes, send them the info. If they say no, move on.

Why people send unsolicited mail (even the “not blowing smoke up your rear” un-pitch) to people they don’t know and assume it won’t be received as spam is beyond me.

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