Remember those explicit ads for the True online dating service? As a self-identified male in my young thirties, they used to follow me around constantly inside of MySpace. Below is one such example.
(an advertisement served to me in MySpace in 2006)
I’m not sure what’s happened to True, but now its category sibling Singlesnet.com is coming after me inside Facebook!
(an advertisement served to me in Facebook in 2007)
For the record, I’m not “having trouble meeting attractive female Friends.” I already know “how to meet chicks.” In fact, I’ve been happily married for seven years, and have a kid.
To avoid banner blindness, I need ads that provide service or benefit to me — like how to balance work and home, or how to ease my toddler’s intolerable teething pain at 3am in the morning, or tips to more efficiently manage bookkeeping and tax filings for my nanny.
I’m all for achieving viable advertising models to support social networks, but please no more online-dating ads.
{ 5 comments }
Great post. Keep up the good work! I will date one from BillionaireCupid dot com tonight. I hope it works.
They really do have a bunch of dating banners, butt they go by what converts well and i can imagine online dating and adult personals convert the best.
LOL I agree with you. Some people really need to understand their target market!
I wanto fack you
I personally make 7 figures from running online dating ads. So…….no I wont stop.
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