“Defensive Branding” Tackled At OMMA

In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control.

Related posts:

1. Seeking Panelists for my OMMA Session on Defensive Branding
2. Defensive Branding: Troubleshooting Your Brand In The Age of Consumer Control
3. Online Ad Industry Gathers At OMMA Hollywood
4. Wanted: OMMA Hollywood Speakers
5. I Had It “Just Right”

Tagged as: Consumer-Generated Media, events, Marketing