When Media Specialization Becomes Liability
September 30th, 2007 | by Max Kalehoff | published in Uncategorized | Email This Entry
Inspired by one of last week’s OMMA panels, here’s the full text of my latest MediaPost column. Evan Brown’s comment in the MediaPost discussion forum represents precisely the sort of liability I’m talking about. And David Hawthorn calls that out.
When Media Specialization Becomes Liability
Posted September 28th, 2007 by Max Kalehoff
This week at OMMA I participated [...]
