Inspired by one of last week’s OMMA panels, here’s the full text of my latest MediaPost column.  Evan  Brown’s comment in the MediaPost discussion forum represents precisely the sort of liability I’m talking about. And David Hawthorn calls that out.
When Media Specialization Becomes Liability
Posted September 28th, 2007 by Max Kalehoff
This week at OMMA I participated [...]

Yesterday was the best day I had all week. I learned that NBC is bringing back Knight Rider, the television series based on the the super-cool 1982 Trans Am, named KITT (Knight Industries Two Thousand), originally driven by crime-fighter Michael Knight (David Hasselhoff). Variety reports:
NBC is bringing back “Knight Rider,” tapping Doug Liman to [...]

A recent episode of NPR’s On the Media posited a dour explanation of how people process messages, rooted in truth, myth or lies. In an interview with Bob Garfield, Shankar Vedantam, columnist at the Washington Post, explained:
The mind relies on a number of rules of thumb, and one of the rules of thumb that it [...]

In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control.

I’ll be around and about during Advertising Week in New York, especially the interactive and new-marketing events like OMMA, MIXX and the ARF’s Word-Of-Mouth Marketing and “Influencers” event. Let me know if you’ll be crossing my path and would like to meet up.
If you have any interest in heckling me, I’ll be moderating a Monday [...]