Brandweek had a nice lead story yesterday on buzz and sentiment around Food Advertising To Kids — based on research I worked on with my colleagues at Nielsen BuzzMetrics. The key thing for marketers to consider is that while sentiment is very mixed and attitudes undecided, buzz levels imply that awareness and engagement levels around the issue are rising. I told Brandweek that “This presents a critical juncture for marketers because consumers are just beginning to make up their minds.” The collective food brands should consider this early period a limited window of opportunity to define their positions, communicate them concisely and act on them in good faith — before the issue, with all its turbulence, blows up any further into mainstream.
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