AttentionMax

If only Apple was 10% as smart than anyone else! I received that "relevant" email too, although I am not a parent and never listened, downloaded or even searched any podcast about parenting. Maybe it's my age. Maybe it's the voice of my conscience, Apple giving me a life tip! Anyway, I am still desperate about how iTunes sucks at behavioral targeting. They know everything I hear, everything I buy from them, and still they send me those lame newsletter with country music, hip hop and other mainstream artists. Steve Jobs still needs to read the Long Tail.

Thanks for the comment Olivier. Ah, you point out the relevance was only due to me being the lucky minority -- hit amidst a scatter shot. That jives, because it was one of the only truly relevant content promotion I can remember receiving -- after several years on the iTunes service. The stuff they send to me tends to be very mass. Mass marketing often doesn't t work on me, because I'm a unique person with very discriminating and niche choices regarding what I listen to.