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Apple Finally Emailed Me A Relevant iTunes Promotion

August 16th, 2007  |   |  Email This Entry

Apple finally sent me a relevant iTunes promotional email — on parenting! Included is Pregtastic, which my wife and I used to listen to religiously. Here’s the full highlighted list on iTunes.

itunes_parenting_08-16-07

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      ogaudemar 1 year ago 1 point

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      If only Apple was 10% as smart than anyone else! I received that "relevant" email too, although I am not a parent and never listened, downloaded or even searched any podcast about parenting. Maybe it's my age. Maybe it's the voice of my conscience, Apple giving me a life tip! Anyway, I am still desperate about how iTunes sucks at behavioral targeting. They know everything I hear, everything I buy from them, and still they send me those lame newsletter with country music, hip hop and other mainstream artists. Steve Jobs still needs to read the Long Tail.
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      http://insights20.com /people/3a6a5fd44fc424f19aa3c76be8faef55/
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      maxkalehoff 1 year ago 1 point

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      Thanks for the comment Olivier. Ah, you point out the relevance was only due to me being the lucky minority -- hit amidst a scatter shot. That jives, because it was one of the only truly relevant content promotion I can remember receiving -- after several years on the iTunes service. The stuff they send to me tends to be very mass. Mass marketing often doesn't t work on me, because I'm a unique person with very discriminating and niche choices regarding what I listen to.
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      http://www.attentionmax.com /people/a9c9999b615f3002a3fb979d1c8f0210/
     
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