Comments on: The “User” Is Dead, But What About The Consumer?

By: maxkalehoff

maxkalehoff — Fri, 27 Jul 2007 20:37:42 +0000

Thanks Josh. Underscoring the reclaiming of precious “users,” check out the manifesto from Christopher Gierlich. I appreciate his feedback, but boy…what a defense: http://blogs.mediapost.com/spin/?p=1091#comments

By: jbernoff

jbernoff — Fri, 27 Jul 2007 20:23:31 +0000

Thanks for the link, “friend”

The technoids have come out of the woodwork on my blog to reclaim their precious “user”. A sign of the times.

You’re right on target of course.

By: Brian Haven

Brian Haven — Fri, 27 Jul 2007 19:47:12 +0000

Max, great article. As I threw my opinion into the ring, I feel the point is that “user” is focused on the perspective of the creator (the person that uses my …). That’s not very human centered. I like to think of people as “doers” instead. That focuses on their need and activity, not the creators.

Unfortunately, “doer” doesn’t sound so great. So we’re still looking for a better term, but I think the perspective is very important.

By: maxkalehoff

maxkalehoff — Fri, 27 Jul 2007 19:12:58 +0000

Mario,
All makes sense. If I didn’t work in marketing and media, and have big clients to report to and sell to, I’d move on from “consumer” faster than I am. Hopefully we’ll get there.

But being that I associate users with needles shooting up heroine, I’d rather be a consumer. Just me.

Thanks for your comment.
Max

By: mario

mario — Fri, 27 Jul 2007 19:03:30 +0000

Sorry – for UBC, read UGC, of course..