Archive for June, 2007

I Want A Pair of Heelys!

Sunday, June 24th, 2007

Have you ever been in a shopping center or public building with a smooth floor? If yes, then you’ve certainly been circled at one point by a kid or two sporting Heelys, those sneakers with the wheels in the heels. These kids angle their heels, then start gliding. It’s pretty cool! Click play on the [...]

Do Real-Time Analytics Stifle Decisions?

Friday, June 22nd, 2007

Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:
First of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be? You bet it can. Secondly, can constant [...]

Held Against Your Will On The Tarmac

Thursday, June 21st, 2007

The buzz around passenger’s being held on planes on the tarmac against their will is skyrocketing. Above is a BlogPulse chart showing the percentage of all blog posts that mentioned the keyword “tarmac” over the past six months. That February 14 spike was driven by the JetBlue fiasco, and the very recent spike seems to [...]

Supernova: Research & Relationships

Thursday, June 21st, 2007

I moderated a workshop yesterday at Kevin Werbach and Wharton Business School’s Supernova, called “Research and Relationships. Joining me were Aaron Coldiron of Mircrosoft, Amy Shenkan of McKinsey and Ellen Konar of Google (thanks, folks!). The description:
When it comes to relationships, research is about more than metrics. How can businesses measure the value of their [...]

My First Father’s Day

Sunday, June 17th, 2007

To me, every day is father’s day, but today was still special. We went out on our family sailboat — Julian’s first time on the water.