Consumer To Advertiser: I Want A Divorce, Now!

This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:

The video says it all. The question is, why am I bothering to write a damn book?

This one’s sure to be viral in the marketing community and beyond.

Related posts:

1. The Problem with Consumer-Generated Media: The Consumer Generates It
2. The Super Bowl of Marketer-Consumer Co-Creation
3. Major Advertiser Skips Network TV’s ‘Upfront’ Market
4. Consumer-Generated Product Placement
5. Mediashift: Nielsen BuzzMetrics and Measuring Consumer-Generated Media

Tagged as: advertising, Consumer-Generated Media, Marketing, Media