I’m in San Francisco next week for a few meetings, as well as leading a discussion on “research and market information 2.0″ at Kevin Werbach’s Supernova on June 20. Here’s the session:
Research and Relationships
(Discussion Lead Max Kalehoff, with Aaron Coldiron of Microsoft, Amy Shenkan of McKinsey and Ellen Konar of Google)When it comes to relationships, research is about more than metrics. How can businesses measure the value of their relationships? And, with the massive amounts of content being generated by individuals, how do they harvest it into meaningful market analysis?
Send me an email or leave a comment here if you’d like to try to meet up, at or around Supernova.
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