http://www.attentionmax.com/blog/2007/05/the_assumption_that_people_who_love_their_media_are_going_engage_with_the_ads_is_incorrect.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Thu, 18 Mar 2010 13:57:48 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.attentionmax.com/blog/2007/05/the_assumption_that_people_who_love_their_media_are_going_engage_with_the_ads_is_incorrect.php#comment-450 Loud - by Baldur Bjarnason Tue, 30 Nov 1999 00:00:00 +0000 http://www.attentionmax.com/blog/2007/05/the_assumption_that_people_who_love_their_media_are_going_engage_with_the_ads_is_incorrect.php#comment-450 <!--%kramer-pre%-->that so many advertising and media people conveniently disregard. Engagement should be about context which achieves an optimized or desired result, not the level of involvement of the activity for which you’re interrupted by an advertisement.” - AttentionMax » Blog Archive » The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect<!--%kramer-post%--> that so many advertising and media people conveniently disregard. Engagement should be about context which achieves an optimized or desired result, not the level of involvement of the activity for which you’re interrupted by an advertisement.” – AttentionMax » Blog Archive » The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect

]]> http://www.attentionmax.com/blog/2007/05/the_assumption_that_people_who_love_their_media_are_going_engage_with_the_ads_is_incorrect.php#comment-454 Open The Dialogue Tue, 30 Nov 1999 00:00:00 +0000 http://www.attentionmax.com/blog/2007/05/the_assumption_that_people_who_love_their_media_are_going_engage_with_the_ads_is_incorrect.php#comment-454 <!--%kramer-pre%--> for employers about to bring young adults into the fold. Bottom line: Give them outlets where they can channel their passion, interest and intellect for the corporate good. (CT)Max Kalehoff reminds us that just because people love the content it's not necessarily true that they love the ads around it. The ads need to work WITH the content, not against it. (CT)Chris Anderson is announcing his latest startup, BookTour.com. He's being cagey with the details, though, waiting till 6/1 for the official launch. (<!--%kramer-post%--> for employers about to bring young adults into the fold. Bottom line: Give them outlets where they can channel their passion, interest and intellect for the corporate good. (CT)Max Kalehoff reminds us that just because people love the content it’s not necessarily true that they love the ads around it. The ads need to work WITH the content, not against it. (CT)Chris Anderson is announcing his latest startup, BookTour.com. He’s being cagey with the details, though, waiting till 6/1 for the official launch. (

]]>