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Archive for May, 2007

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The ‘Real Significance’ Of The Recent Barage Of Digital Advertising M&A

May 31st, 2007  |  by Max Kalehoff  |  published in Uncategorized

Seth Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital advertising space:
I am surprised at the lack of critical perspective about the consolidation of cookies being placed and managed on users’ computers without their knowledge…The recent spamacornucopia means more than $10 BILLION DOLLARS OF YOUR DATA [...]

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