Nielsen To Fully Acquire BuzzMetrics; Form New Unit With NetRatings
April 30th, 2007 | by Max Kalehoff | published in Uncategorized
Building on Nielsen BuzzMetrics’ momentum over the past year (the company where I work), the Nielsen Company, our majority owner, just announced it will fully acquire our firm. In addition, we’ll be combining with NetRatings, a leader in Internet audience measurement, to form a new unit providing measurement and analysis of consumer behavior in this [...]
